• Project: Web Design & Local SEO
  • Clients: Callinan & Wisecup
  • Location: Columbus- Capital Galleria at PNC Plaza
    20 South Third ST, Suite 210
    Columbus, OH 42315

Client Overview:

CALLINAN & WISECUP is a prominent personal injury law firm dedicated to providing exceptional legal representation to individuals who have been injured due to negligence or wrongdoing. Led by experienced attorneys John Callinan and Sarah Wisecup, the firm is committed to fighting for the rights of their clients and securing maximum compensation for their injuries.

Project Overview:

When CALLINAN & WISECUP approached LawFuse Digital, they sought a comprehensive solution to enhance their online presence and attract more clients. The project involved both web design and local SEO services to improve visibility and drive targeted traffic to their website.

Web Design Goals:


Reflect Brand Identity:

Create a website that accurately reflects CALLINAN & WISECUP's brand identity, conveying professionalism, empathy, and trustworthiness.

Enhance User Experience:

Develop a user-friendly website that makes it easy for visitors to navigate, find information, and contact the firm.

Showcase Legal Expertise:

Highlight the firm's extensive experience and success in personal injury law, educating and informing potential clients about their rights and options.

Local SEO Goals:


Increase Online Visibility:

Improve CALLINAN & WISECUP's visibility in local search results to attract more targeted traffic from potential clients in their area

Generate Leads:

Optimize the website for local keywords and search queries to increase organic traffic and drive more inquiries and leads.

Enhance Online Reputation:

Strengthen the firm's online reputation by encouraging positive reviews and engagement from satisfied clients.

Our Approach:


Discovery & Strategy:

We conducted thorough research into CALLINAN & WISECUP's target audience, competitors, and local market to inform our design and SEO strategies.

Custom Web Design:

Our team designed a custom website that captured the essence of CALLINAN & WISECUP's brand identity while prioritizing user experience and functionality.

Discovery & Strategy:

We developed informative and engaging content that showcased the firm's legal expertise and addressed common questions and concerns of potential clients.

Local SEO Optimization:

We implemented local SEO best practices, including optimizing the website for local keywords, creating location-specific landing pages, and optimizing Google My Business profiles.

Monitoring & Reporting:

We continuously monitored the website's performance and provided regular reports to CALLINAN & WISECUP, tracking key metrics such as website traffic, keyword rankings, and leads generated.


  • Enhanced Online Presence: The new website effectively reflects CALLINAN & WISECUP’s brand identity and expertise, attracting and engaging visitors.
  • Improved Local Visibility: Local SEO efforts have resulted in increased visibility in local search results, driving more targeted traffic and leads to the website.
  • Positive Client Feedback: CALLINAN & WISECUP has received positive feedback from clients and peers alike, further solidifying their reputation as a trusted authority in personal injury law.

The collaboration between CALLINAN & WISECUP and LawFuse Digital has resulted in a successful web design and local SEO project that has elevated the firm’s online presence and attracted more clients. We are proud to have partnered with CALLINAN & WISECUP and look forward to continuing our collaboration to achieve even greater success in the future.